NEW MIYABI Colour Collection from SUQQU

SUQQU’s latest MIYABI color collection draws inspiration from the traditional Japanese aesthetic of ‘Miyabi-yaka,’ embodying elegance and refinement. Specifically, SUQQU translates Miyabi as the flowers and trees changing with the seasons and the sky changing color in the course of the day, with the larger theme of the changing of the seasons. Consequently, the changes caused by the passage of time are reflected in the gradient shades. Furthermore, this collection captures the exquisite hues of breathtaking moments, presenting them in beautiful gradient shades. Additionally, SUQQU has introduced Blurring Color Blush, a new addition to its core range. This blush creates a soft glow with its seamless blend of gradient colors, thereby enhancing a pearlescent yet natural finish.

NEW SUQQU BLURRING COLOR BLUSH, £40

A new blush is being added to the SUQQU core color range! This blush features a lightweight, airy powder formula that delivers a soft glow. Its beautiful gradient color blends effortlessly for a pearlescent yet natural finish. SUQQU has revamped its blush formula by reducing oil content by 40%! This lets the powder’s true qualities shine, giving you a softer, healthier, and more natural look. The reduced oil content also prevents powder particles from clumping, resulting in a finer, looser texture that ensures a softer, more seamless, and even application.

• 01 AWAOTO, Raw Pink x Pearl Peach – A classic pink, this timeless gradient provides a pure and pristine appearance.
• 02 HARUTERASHI, Soft Orange x Sheer Apricot –This blend of milky orange and beige creates a fresh, soft look.
• 03 YUUNAMI, Neutral Pink x Light Beige – Ideal for all skin tones, this timeless neutral is suitable for everyday.
• 04 KOINAGARE, Baby Pink x Berry Red – This rich berry shade, with its glamorous gradient, is perfect for achieving a monochromatic look.
• 05 OMOIKURENAI, Sepia Pink x Rich Brown – This pinkish-brown blush creates a sun-kissed, end-of-summer glow while accentuating your bone structure.
• 06 SUKEKASANE, Lilac x Icy Violet – This modern, elevated shade is for the trendsetters and risk-takers.
• 101 UFUU, Pale Beige x Airy Blue – This limited-edition shade combines milky beige to add a youthful glow with a translucent pale blue to give a pearly yet dramatic highlight.

SUQQU SIGNATURE COLOR EYES, £50

Inspired by the shifting hues of the autumn sky, shades of red and mauve frequently appear in the morning and evening. You can effortlessly adjust to achieve your desired color intensity.

• 140 MIYABIZORA, Chic Red x Wheat Brown – A blend of vibrant warm neutrals inspired by sunrise, this palette is perfect for creating monochromatic looks on the eyes, lips, and cheeks.
• 141 HAZAMAZORA, Sky Mauve x Silky Purple – Featuring a cooler palette that includes an autumnal lavender, this palette embodies the twilight sky, adding a touch of soft glamour to the eyes.

SUQQU COMFORT LIP FLUID, £34

With a barely-there feeling, this featherlight liquid lipstick offers a natural, blended look. Its soft semi-matte texture gives a subtle, inner glow for a vibrant finish.

• 09 BITSUTSUJI, True Pink – A rosy pink that’s perfectly balanced, this shade is subtle enough to gently enhance any look.
• 10 BENIKAZARI, Jewel Wine – This semi-matte wine red complements a variety of skin tones, adding a touch of drama or seamlessly transitioning a look from day to night.
• 112 KOHAKUZORA, Yellowish Brown – This limited-edition shade is perfect for the bold, adding a pop of brightness to the end of summer.

SUQQU MOISTURE GLAZE LIPSTICK, £30 for refill, £6 for case

This innovative formula coats the lips with a rich, glossy layer, providing intense hydration that remains locked in. The radiant lipstick offers a buildable wash of color for customizable intensity.

• 11 URUMICHA, Milk Brown – Ideal for autumn, this stylish shade enhances and elevates any look.
• 12 AKIDOKE, Cherry Brown – This radiant reddish pink offers a touch of casual elegance, perfect for both day and night.
• 103 SUKEKOSUMOSU, Icy Pink – reminiscent of current trends, this sweet pink is
  given a modern twist with the formula’s glazed finish.

Final thoughts: I’m absolutely in love with the new Blurring Blush from the MIYABI color collection. The formula is stunning—it’s highly pigmented, blends effortlessly, and there’s no fallout, thanks to the skincare ingredients in SUQQU’s makeup. The eyeshadows are similarly pigmented and blend smoothly, and I adore the gradient effect in the palette, which complements the entire collection beautifully. The lip fluid is incredibly comfortable and doesn’t accentuate lines; additionally, it’s richly pigmented, as shown in the swatch.

The MIYABI color collection will be available starting July 25th at Selfridges and August 8th at Harrods and Liberty.

Until next time, Ashh xo

*AD – This post features gifted PR samples without any obligation to post. Any opinions shared are my own and unbiased.